Ten years ago, John Frieda broke hearts everywhere ( mine included ) when their Beach Blonde Ocean Waves Styling Spray was suddenly discontinued. Petitions demanding its returned circulated while bottles of the spray were sold on eBay for over $100.
Now we can rejoice! After a decade the spray is back on shelves and ready to reclaim it’s cult status. You may however notice a few things have changed. First, the name. It’s now called John Frieda Beach Blonde Sea Waves Sea Salt Spray. Second, it got
a fancy, modern-looking bottle. And third, it no longer requires you to shake it before you spray. Sure, the formula has changed simply because technology has improved over the past two decades, but the brand promises that you will still get the same great results.
In fact, before they approved the new formulation, they tested it extensively against the old. Apparently, it works even better than the original and after trying it for myself I certainly agree. The one thing that absolutely remained the same? That delicious coconut smell, which is best described in my opinion, as summer in a bottle.
Along with the Ocean Waves Sea Salt Spray, the return of the Beach Blonde Collection sees the launch of the Cool Dip Purifying Shampoo and the Smooth Seas Detangling Conditioner which completes the regime for the ultimate textured beach style. Available to purchase here.
Photos are not my own. Source John Frieda.