Author Archives: gemmamay

10.21.2014

love want need | may the label paradise collection

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A new season means the launch of another gorgeous new collection from May The Label. Over the last few months, I’ve literally become obsessed with the brands signature modern silhouettes and stunning exclusive prints.

Their new collection called Paradise, draws it’s influence from a summer spent between The Beverly Hills Hotel and The Ace Hotel in Palm Springs. My favourites include the relaxed twin sets, flowing dresses ( in particular one called the Bliss Dress – which will definitely be featured in my next monthly list ) and printed denim. Perfect pieces for any summer occasion. 

Available later this month, you can pre-order select pieces here . 

xx

photos are not my own | source may the label 

talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]

10.19.2014

fashion notes | the boohoo edit for australia

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Today sees the launch of a new collection available exclusively for Australian boohoo shoppers. Inspired by the casual elements of Australian fashion, ‘The Edit’ is centred around eight key wardrobe essentials that every Aussie girl should own.

Pieces available to buy now that I’ll definitely be adding to my own wardrobe are the Maddie Flower Lace Long Sleeve Smock Dress, the Fiona Acid Wash Oversized Denim Shirt and Amelia Basic Oversized Tee (all pictured above). Best of all you don’t have to just stop there, each piece is so affordable, you can afford to buy as many as you want.

Shop The Edit here . 

xx

photos are not my own | source boohoo

talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]

10.12.2014

love | cooper street collision collection

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Cooper Street have launched their Spring Summer collection with whole new look, a new direction, a new national marketing campaign, as well as updated social media platforms – and that’s just the beginning. To top it off, they flew Aussie model Alexandra Agoston home from New York to shoot the new marketing campaign with photographer Pierre Toussaint. The new collection, titled collision is modern and chic featuring plenty of black, white and floral print. All you need for the coming months.   

The new range will be available to purchase later this month but in the mean time you can shop their current collection here . 

xx

photos are not my own | source cooper street

talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]

10.10.2014

love | michael lo sordo spring summer 14 15 collection

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By far, the most beautiful collection showcased at Fashion Week earlier this year. I loved how Michael Lo Sordo styled his separate pieces layered and undone, with slip dresses falling casually off the shoulder, and shirts tied around the waist with louche silk trench coats topping it all off.

Above are my favourite looks, in particular the long black maxi and white and blue pinstriped pieces, all arriving in store now to purchase. I also have to make note of the gorgeous jewellery pieces which were created especially by Ryan Storer to complement the runway collection. 

xx

photos are not my own | source michael lo sordo

talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]

10.7.2014

The High Pony Tail

I know some people prefer the top knot however, my absolute go to hairstyle these days is the high pony. They’re two reasons for this. I love how easy it is to tie my hair up each day, it takes two seconds and always looks polished.

And the second, my hairdresser has told me in order to grow my hair and keep it as healthy as possible I shouldn’t been styling and straightening it as much as I do. And this is simply the best solution.

They’re two products which are a must to achieve a neat pony every time. They are the right hair brush and the right hair oil. My go-to is my GHD Oval Dressing Brush, and my John Frieda Frizz Ease Extra Strength which not only smoothes hair but multi-tasks to strengthen it too.

Photos are not my own. Source as stated above.