Author Archives: gemmamay

love want need | viktoria and woods zephyr resort 15 collection

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How gorgeous is the new resort 15 collection from Viktoria and Woods? Taking inspiration from the ocean, a soft breeze and the delicate heat of the sun, the Zephyr collection ranges the perfect pieces for summer, with light frayed denims, raw linen, sheer silk dresses and tops and oversized, cotton sporty tanks and tees. The inclusion of stripes, a somewhat core style in their previous collections, available in jersey dresses, long pants and lazy-day separates. Pastels with print are also key with the pale blue floral adrina shift dress being my very favourite piece from the collection. 

The first drop, Glade will arrive in stores in October, and the second named Drift in November. 

xx

photos are not my own | source viktoria and woods

talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]

fashion notes | lee jeans turns 125

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This year, American denim brand Lee reached a huge milestone; 125 years in business and to celebrated they threw one amazing party. Think confetti, bubbly and american frat party plastic red cups ( as seen in the campaign images above). 

When you consider the come and go nature of contemporary fashion, it’s a significant feat, and the brand has sure come a long way since the early days of dressing Kansas cowboys and ranch hands back in 1898.

Now at the forefront of innovative denim and apparel design they constantly stay ahead of the competition which is how they’ve forged a place in the every day lives of Australians. Now a staple for every thrill seeker, rule breaker and party person from Bunbury to Bondi! 

Find out more about Lee by visiting their online store here.

xx

photos are not my own | source lee denim

talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]