I absolutely love this campaign from Jaggar The Label. It literally looks as though it has been pulled from the pages of Russh and makes me feel like packing my bags and making for the outback…
Shop this gorgeous new collection, Blackbird online here.
xx
photos are not my own | source jaggar the label
talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]
The new collection from Shona Joy is all kinds of summer cool. A mix of all my favourite fabric combinations for the new season, lace, leopard and florals, not to mention lots of black! The tee and short twin set is also one of my must have outfits for this month.
View the entire collection and shop the looks on their website.
xx
photos are not my own | source shona joy
talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]
Last month I brought you a snapshot of my favourite pieces from the new diffusion line, B.C. by Bless’ed Are The Meek. In stark contrast to the Bless’ed Are The Meek’s main line, B.C. (an acronym for Basic Collection), is all about clean lines and simplicity. I caught up with their designer, Tarek Kourhani to discuss everything you need to know about this fresh new label.
What is the story behind the name, B.C. ?
It started off as a working title – for the Blessed Capsule, but it also stands for basics collection, beautiful clothing or simply BC!
B.C. is very minimal. Is this a reflection of your own personal style ?
Working in fashion there is a tendency to pair back and dress in a functional blank canvas way. This allows you to be able to focus on the creative process without being distracted or influenced by your environment, which includes the clothing you wear.
What do you find is the most challenging aspects of creating and designing ?
Finding the time to focus without distractions is always a challenge, but with B.C. the most challenging aspect would be staying true to the minimal aesthetic whilst evolving the design.
What inspires you ?
Art, simplicity and natural forms.
What do you find the most rewarding and challenging aspect of being a designer?
I enjoy travelling for inspiration and I love seeing beautiful women wearing my clothes.
What is your every day fashion advice for the australian girl ?
Keep it simple.
When people purchase a piece from the B.C. collection what do you think is the most important thing they should keep in mind?
The versatility. You can dress it up or down, and quite a few styles are reversible four different ways, so you have four looks in one piece.
B.C. is a collection of cool easy basics perfect for every girls closet – what are the basic staples in your own closet ?
Leather, denim and a white shirt.
What does the future for B.C. by Bless’ed Are The Meek hold?
We have had a lot of interest from overseas distributors, so global expansion will be next.
You can view the entire B.C. collection on the Bless’ed Are The Meek website and shop select pieces from the range on The Iconic and Grand Social.
xx
photos are not my own | source bc by blessed are the meek
talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]
There is no denying how special and beautiful this campaign is. It’s fresh and light, and the model is just gorgeous. Quite frankly it has made me a huge faithfull fan in a very short amount of time. I might as well call it love at first sight.
You can view and shop the entire new season collection on the Faithfull The Brand website .
xx
photos are not my own | source faithfull the label
talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]
The two things I am always saving for- my fortnightly manicure, pedicure and a trip to New York, which is why both these little coin purses belong on my wish list. Aren’t these just the most adorable gift idea too?
You can purchase these in-store and online at Tuchuzy .
xx
photos are not my own | source tuchuzy boutique
talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]
