Just a few weeks ago, Ford invited me to the launch of their new FORD Ecosport SUV. It was certainly a launch like no other. Instead of looking at pretty shiny cars in a showroom, we met at The Ground’s in Alexandria where we were fed sugar treats and given the chance to become acquainted with what would be our vehicle for the afternoon. We didn’t actually know where we were going or what we were doing until we were handed our personalised schedules on the spot. Lucky for fancy technology – within a minute of being seated in my car, my phone was connected, my contacts synced, my navigation set and we were on our way on our exciting adventure.
Just incase you weren’t already aware, I love shopping. So when I found out our first destination was a cool little urban boutique in Surry Hills I was rather happy. Even more so when given the challenge to spend money in the boutique ( within a budget ) and purchase something which was urban to us. The boutique, Somewhere Clothing ranges gorgeous brands like Bassike, Neuw and Dr Denim, so I wasn’t going to have any trouble finding something I loved.
I decided to purchase a Petite Grand bracelet. Obviously we had to purchase within the ‘urban theme’ – I interviewed the designer of Petite Grand late last year and remember her mentioning that 1. She lived in Elizabeth Bay just out of Sydney CBD – Totally urban – and 2. That she was inspired by everything around her, therefore inspired by urban. Yes I stretched the theme a little, but this bracelet was so beautiful I just had to have it. And I haven’t taken it off since!
With our first destination ticked off and our first task complete we headed to Hibernian House in Surry Hills. I had never actually heard of this place and was overwhelmed when I walked into this building. It is a building which has both office and residential space however in the communal spaces of the building the creative folk who live and work there are able to utilise the wall space from top to bottom to paint. So cool! Here, Ford had organised artists to stream our live instagram posts while on our adventure and create a painting showcasing what we had done, and while we were there we could watch them painting this live…
Hurried out of the building, it was time to head back to the city where we were meeting for drinks at The Rook. It was a chance to catch up with everyone else on the urban adventure to discuss their afternoon, what urban inspired something they had purchased and talk with the Ford team who were up from Melbourne to attend and answer all our questions.
Once again a huge thank you to the team at Ford. This was such an awesome event, and pretending that the shiny new EcoSport SUV was mine for the afternoon was an added bonus. You can watch a video of the day, and see me be an excellent driver by clicking – here.
