Author Archives: gemmamay

love want need | alice mccall aw14 lib­erty col­lec­tion

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the new Alice Mccall autumn winter 2014 col­lec­tion ‘Liberty’ makes for a fem­i­nine trib­ute to graphic pop-art print, fol­lowed by a sub­tle, retro nod to looks of the mid-century 20th century. I always tend to sway to pieces which are predominately black so all the look book photos above showcase my favourite must have items. There are of course bolder, brighter coloured pieces within the collection which you can view for yourself by visiting the alice mccall website. my top picks in particular – the agra vneck smock and wool coat . now we are just left wait­ing for the first drop in-stores. 

xx

photos are not my own | source alice mccall

talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]

love want need | viktoria and woods aw14

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one of my favourite australian labels is Viktoria and Woods. Each season they provide so many gorgeous things to choose from and each season I browse through the range and pick out a handful of favourites in which my budget allows for. this entire collection is what future wardrobe dreams are made of and I have certainly struggled to maintain my wish list to a handful – at this stage even two hands full…

xx

photos are not my own | source viktoria and woods

talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]

style notes | what to wear valentines day

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I personally won’t be doing anything this valentines day because my boy is currently overseas so this is a little something i put together just for you. These are the dresses i would be investing in if i was doing something . from sexy, to sophisticated, pretty and girly… The way you choose to dress or feel around your man is completely up to you but i think i have each style covered .

Shop the dresses here.

Clockwise from top left : Maurie And Eve Dress . Manning Cartell Dress . Someday’s Lovin Dress . Maurie And Eve Dress.

Photos are my own. Source as stated above.

Valentine’s Day Wish List

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While the only thing I’m actually wishing for this valentines day is time with my boy… I couldn’t help but put together this valentines cliche … A wish list of chocolates, flowers, lingerie, diamonds and anything in the shape of a love heart.

Clockwise from top left :

La perla lace lingerie from net-a-porter . Kikki K coffee big heart mug . ryan storer ear cuff . bouquet of pink roses from grandifloria . haighs large chocolate heart . dipytque roses candle from mecca . Kiikki K life is short, eat chocolate first dark chocolate bar.

Photos are not my own. Source as credited above.

style notes | zu hot off the runway campaign

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i’m so excited to finally show you each look from my recent collaboration with Zu Footwear for their hot off the runway campaign. It was very cool to be a part of this campaign with the team from Zu giving me the opportunity to style six different styles of footwear with six different autumn winter trends. As someone who doesn’t necessarily buy into trends the team from Zu were happy for me to showcase my take on each one – as well as stick to my own style and usual monochrome colour palette. to see the campaign visit your nearest zu store or head to their website and to shop each look scroll through the below… 

from left to right : staple the label navy coat . three of something sonnet cami . three of something fresco mini . zu sweater girl heels . 

three of something sabatical dress . hoorah hoorah leopard print clutchzu gala heels

three of something divinchy top . lola vs harper leather skirt . hoorah hoorah leopard print clutch . zu chap boots

three of something enlightenment toptoi et moi jeans . ragged priest clutch bag from top shop . zu iceland heels

mlm the label cami top . mlm the label scuba skirt . top shop clutch . zu senator heels

lola vs harper dream metallic jumper . three of something bella skirt . hoorah hoorah leopard print clutch . zu jordan boots

xx

photos are my own | source zu hot off the runway campaign 

talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]