Lee Denim‘s new campaign captures adventure and good times, all within the time span of 24 hours.
The adventure begins with a physical journey. A magical mystery tour with your best mate or your best girl. It’s that cheap train or greyhound bus fare that gets to you to city. Nothing is planned. They’re flying by the seat of their pants and seeing where the good times take them…
Taking you from day to night and back to day again. From the life of the party, to the the quiet moments on route to the next destination then the intimate moments at a bar and the essential early hours snack mission and blinding light of the next morning.
The full campaign shot over 24 hours can be viewed on the Lee website and you can do a little shopping while your there too. Click here.
Photos are not my own. Source Lee Denim.