After falling for Australia’s coastline, California-born designer Jillian Beed packed up and moved to Perth, where she’s been busy developing her line of clothing and, most recently swimwear, called Rue Stiic. The brand embraces the lifestyle surrounding the fashion, art, and surf inspired by the alley ways, boutique streets, and beach culture of Venice Beach.
I can’t get enough of the plaited bikinis, printed kiminos and flared beach dresses. Best of all each piece can easily be worn from the beach, to a lunch date, and later to a dinner party. Look out for an outfit post shortly featuring one of my very favourite pieces.
View and shop their entire collection online here.
Photos are not my own. Source Rue Stiic.