Even though i don’t love when summer comes to an end, i do love any excuse to shop. Case in point: autumn is here, winter is quickly approaching and there is no better time to start planning your new season closet.
When it comes to the cooler months, Australian online retailer THE ICONIC has you sorted. I spoke with Katerina Agiostratitis ; Fashion Editor of THE ICONIC Magazine who shared a little about her job, her personal style as well as advice on this seasons hottest trends and must-have pieces…
Tell me about your job . What does an average day look like for you?
I’m the fashion editor for THE ICONIC Magazine. This means I choose all the clothes, shoes and accessories that appear in the magazine. An average day would be anything from replying to loads of emails about shoot briefs, liaising with our creative team about upcoming shoots, casting models, organising shoot times, styling fashion stories, unpacking samples and viewing new collections.
When did you realize you wanted to become a fashion editor ?
I have always into fashion and all things beautiful. Even as a little girl I kept a scrapbook of fashion and beauty looks that I liked from an issue of Vogue my mum had bought.
How did you get into the industry ?
I did work experience at DisneyGiRL Magazine during college. They loved my confidence and enthusiasm and asked me to take over the role of Fashion and Beauty Editor. I was in that role for almost five years while I studied.
What advice do you have for young aspiring fashion editors and writers ?
Work experience! Internships! You need to get out there and be in the environment to see the process from beginning to end to understand the job and whats actually involved. It’s not all dress ups and glamorous photo shoots. On a normal day your hair is back in a ponytail, you’re speeding around in flats and usually sorting through hundreds of samples.
Describe the process you go through to pick what is in THE ICONIC magazine ?
We select all of our photo shoots, stories and themes in accordance to the season’s trends. For example, the winter issue will showcase lots of beautiful coats, check prints and leather. We also want to show off the best that’s going to be on the website. It’s all about getting people excited about what’s to come.
Who are some of your favourite designers ?
I love Australian brands such as Sass and Bide and Zimmerman and I am a sucker for overseas retailers, Zara and H & M. On THE ICONIC my favourite brands are Cameo, Keepsake The Label and Finders Keepers. They get it right every single season and make my job a dream.
How would you define your personal style ?
It changes all the time. One day I’ll be in heels, boyfriend jeans and a blazer teamed with a statement necklace. The next day i’ll be wearing harem pants, a tee and sandals. Overall my style is quite polished.
What are the key trends you’ll be embracing this season ?
We have the most amazing leather pieces coming online for winter ; think leather capes, sleek knee length skirts and leather slouch pants.
Are there any particular pieces you’ve previewed which you can’t wait to get your hands on ?
There is one amazing two tone leather and denim jacket from Finders Keepers that I can’t stop staring at. It will go with everything from pretty dresses to a pair of boyfriend jeans.
What items does every girl need to own this season ?
I think a girl should always have a few key pieces in her wardrobe no matter what season. These would include a great cut blaze, boyfriend jeans, silk camisoles in a variety of colours and great leather jacket.
And one last question. ( Finish this sentence. ) Fashion is … fun!
Be sure to check out THE ICONIC magazine online.
Did you know ? Tomorrow THE ICONIC launches River Island at Melbourne Fashion Festival. Both brands will be launching a shop-the-show concept exclusively at VAMFF, whereby customers will be able to purchase hot off the runway and receive their orders via 3 hour courier delivery (for the first time ever in Melbourne) !! I told you they had you sorted !
xx
not all photos are my own | source the iconic website and magazine . cameo website, sass and bide website and zara website . all photographs ( items ) featured in this post are currently new season ( except for black and white photo in picture 2 – source zara website ) and available to purchase at the iconic – here