When New York City designer Samantha found her search for the perfect silk camisole coming up short, she decided to create her own. Cue cult label Cami NYC, launching earlier this year. Designed to style countless ways and transcend the seasons, her signature designs are beloved by fashion bloggers, magazine editors, celebrities and international style-setters alike. Who doesnt need the perfect injection of a classic camisole to complete any wardrobe. i caught up with Samantha while i was in new york and as someone who owns at least 50 black camisoles I couldn’t wait to have a sneak preview of her new collection and find out what she sees for the future of her brand…
How did you come to starting your label, Cami NYC ?
While working in multiple previous jobs in the fashion industry, I always needed that great staple item that could be transformed from day to night. I started looking around for a cami that was reminiscent of lingerie, yet classic enough that it could be worn to work with a blazer and then after work without the blazer. After an unsuccessful hunt for that basic staple – I realized that there was this niche missing in the market place.
What process did you go through in designing your cami collection ?
I first went to a local manufacturer and designed my own cami. I made one style in a range of colors. I started getting approached on the street, at restaurants, at bars – literally every time I wore them. I would get asked where I found the Cami and if I could direct them in the right direction towards it. I decided to launch 5 styles online closely after that.
Who are your pieces designed for ?
Everyone. There is no age group or type of girl that defines Cami NYC. The fun thing about Cami is that its your blank canvas and your ultimate accessory. The point is to incorporate your unique style and elements already existing in your wardrobe to show your personality and who you are as an individual.
What outfit and accessories do you see styled with your camisoles ?
Personally, on the week days I style my Camis underneath a blazer, tucked into leather pants or a pencil skirt with big and bold accessories like J Crew necklaces, Balenciaga or Celine bags, and a great pair of high heels. For the weekend, Im styling my camisole with boyfriend jeans, flats and a leather jacket.
What did you find was the most challenging aspects of creating and designing the label ?
I face challenges every day. How you choose to solve those challenges is the challenging part.
How would you describe your own style ?
My style changes through out the day and how I am feeling at the moment. I love trying different looks and seeing what works best for different occasions.
A silk camisole is such a staple piece in every girls wardrobe. What are the staple pieces in your closet ?
My black classic Christian Louboutin pumps, Balenciaga Moto Bag, and my All Saints Leather Jacket.
What is your favourite fashion purchase ever made ?
Do I have to pick just one ?
Do you aspire to extend the collection ?
Yes. There will be much more to come from Cami NYC!
To view the entire cami nyc collection and purchase the perfect silk camisole visit their website here.
Photos are not my own. Source Cami NYC website and instagram.
