This year, American denim brand Lee reached a huge milestone; 125 years in business and to celebrated they threw one amazing party. Think confetti, bubbly and american frat party plastic red cups ( as seen in the campaign images above). 

When you consider the come and go nature of contemporary fashion, it’s a significant feat, and the brand has sure come a long way since the early days of dressing Kansas cowboys and ranch hands back in 1898.

Now at the forefront of innovative denim and apparel design they constantly stay ahead of the competition which is how they’ve forged a place in the every day lives of Australians. Now a staple for every thrill seeker, rule breaker and party person from Bunbury to Bondi! 

Find out more about Lee by visiting their online store here.

xx

photos are not my own | source lee denim

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