Tag Archives: lee denim

4.29.2015

Love | Lee Denim W15 Campaign

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Lee Denim‘s new campaign captures adventure and good times, all within the time span of 24 hours.

The adventure begins with a physical journey. A magical mystery tour with your best mate or your best girl. It’s that cheap train or greyhound bus fare that gets to you to city. Nothing is planned. They’re flying by the seat of their pants and seeing where the good times take them…

Taking you from day to night and back to day again. From the life of the party, to the the quiet moments on route to the next destination then the intimate moments at a bar and the essential early hours snack mission and blinding light of the next morning.

The full campaign shot over 24 hours can be viewed on the Lee website and you can do a little shopping while your there too. Click here.

Photos are not my own. Source Lee Denim.

9.26.2014

fashion notes | lee jeans turns 125

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This year, American denim brand Lee reached a huge milestone; 125 years in business and to celebrated they threw one amazing party. Think confetti, bubbly and american frat party plastic red cups ( as seen in the campaign images above). 

When you consider the come and go nature of contemporary fashion, it’s a significant feat, and the brand has sure come a long way since the early days of dressing Kansas cowboys and ranch hands back in 1898.

Now at the forefront of innovative denim and apparel design they constantly stay ahead of the competition which is how they’ve forged a place in the every day lives of Australians. Now a staple for every thrill seeker, rule breaker and party person from Bunbury to Bondi! 

Find out more about Lee by visiting their online store here.

xx

photos are not my own | source lee denim

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