Tag Archives: the iconic

Decjuca Drop Waist Dress

Decjuba Drop Waist Dress

Decjuba Drop Waist Dress

I’m starting a new job next week which means just one thing. The perfect excuse to shop! It’s been a while since I’ve worked full time, and since I’ve been working from home I made the silly mistake of selling most of my work clothes on eBay! Replacing these pieces and filling my closet with work wear essentials will definitely be one of my top priorities, so I will be sharing many more office suitable outfits in the coming weeks.

Don’t forget I work in Fashion, PR and Social Media so I understand my own personal work attire won’t be perfect for everyone, but even if you can’t wear these pieces to work, they may be perfect for your weekends. As for the dress above, it’s the Decjuba Drop Waist Dress and you can purchase it from The Iconic by clicking here.

Photos are not my own. Source Decjuba Drop Waist Dress The Iconic .

A Guide To Racing Carnival Accessories


Racing Carnival


Pretty accessories for the racing carnival ahead for those who haven’t already found their perfect look already. Best of all, everything is click to buy with overnight ( if not 3 hour ) shipping. You will have to excuse my current obsession with all things Amber Sceats. I just love all of their headpieces…

From left to right :

Equip Sarita Wound Leaves with Net Comb . Morgan And Taylor Jessica Fascinator from THE ICONIC . Amber Sceats Daisy Tiara . Amber Sceats Crystal Flower HeadbandAmber Sceats Spike Comb . Amber Sceats Galaxy Ear Cuff in Silver .  Seed Femme Cracked Metallic Clutch in Silver . Seed Femme Perforated Clutch and the Sass And Bide Sunday Best Clutch.

Photos are not my own. Source as credited above.

love | river island for the iconic


Tomorrow The Iconic will launch River Island with a shop-the-show concept whereby customers will be able to purchase hot off the runway and receive their order within 3 hours in Melb and Sydney. A very first at Melbourne Fashion Festival! The range is already online and if you dont think you can wait until tomorrow shop now and you order will arrive before mid-day. Way too tempting! 

View the range and shop the show live – here


not all photos are my own | source the iconic 

talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]

snap shot | the iconic magazine


Even though i don’t love when summer comes to an end, i do love any excuse to shop. Case in point: autumn is here, winter is quickly approaching and there is no better time to start planning your new season closet.

When it comes to the cooler months, Australian online retailer THE ICONIC has you sorted. I spoke with Katerina Agiostratitis ; Fashion Editor of THE ICONIC Magazine who shared a little about her job, her personal style as well as advice on this seasons hottest trends and must-have pieces 

Tell me about your job . What does an average day look like for you? 

I’m the fashion editor for THE ICONIC Magazine. This means I choose all the clothes, shoes and accessories that appear in the magazine. An average day would be anything from replying to loads of emails about shoot briefs, liaising with our creative team about upcoming shoots, casting models, organising shoot times, styling fashion stories, unpacking samples and viewing new collections.


When did you realize you wanted to become a fashion editor  ?

I have always into fashion and all things beautiful. Even as a little girl I kept a scrapbook of fashion and beauty looks that I liked from an issue of Vogue my mum had bought.

How did you get into the industry ? 

I did work experience at DisneyGiRL Magazine during college. They loved my confidence and enthusiasm and asked me to take over the role of Fashion and Beauty Editor. I was in that role for almost five years while I studied.


What advice do you have for young aspiring fashion editors and writers ?

Work experience! Internships! You need to get out there and be in the environment to see the process from beginning to end to understand the job and whats actually involved. It’s not all dress ups and glamorous photo shoots. On a normal day your hair is back in a ponytail, you’re speeding around in flats and usually sorting through hundreds of samples.

Describe the process you go through to pick what is in THE ICONIC magazine ?

We select all of our photo shoots, stories and themes in accordance to the season’s trends. For example, the winter issue will showcase lots of beautiful coats, check prints and leather. We also want to show off the best that’s going to be on the website. It’s all about getting people excited about what’s to come.

Who are some of your favourite designers ?

I love Australian brands such as Sass and Bide and Zimmerman and I am a sucker for overseas retailers, Zara and H & M. On THE ICONIC my favourite brands are Cameo, Keepsake The Label and Finders Keepers. They get it right every single season and make my job a dream.


How would you define your personal style ?

It changes all the time. One day I’ll be in heels, boyfriend jeans and a blazer teamed with a statement necklace. The next day i’ll be wearing harem pants, a tee and sandals. Overall my style is quite polished.

What are the key trends you’ll be embracing this season ? 

We have the most amazing leather pieces coming online for winter ; think leather capes, sleek knee length skirts and leather slouch pants. 

Are there any particular pieces you’ve previewed which you can’t wait to get your hands on ? 

There is one amazing two tone leather and denim jacket from Finders Keepers that I can’t stop staring at. It will go with everything from pretty dresses to a pair of boyfriend jeans.


What items does every girl need to own this season ? 

I think a girl should always have a few key pieces in her wardrobe no matter what season. These would include a great cut blaze, boyfriend jeans, silk camisoles in a variety of colours and great leather jacket.

And one last question. ( Finish this sentence. ) Fashion is … fun!

Be sure to check out THE ICONIC magazine online. 

Did you know ? Tomorrow THE ICONIC launches River Island at Melbourne Fashion Festival. Both brands will be launching a shop-the-show concept exclusively at VAMFF, whereby customers will be able to purchase hot off the runway and receive their orders via 3 hour courier delivery (for the first time ever in Melbourne) !! I told you they had you sorted ! 


not all photos are my own | source the iconic website and magazine . cameo website, sass and bide website and zara website . all photographs ( items ) featured in this post are currently new season ( except for black and white photo in picture 2 – source zara website  ) and available to purchase at the iconic – here

talk to me | instagram @gemmalouise_may . twitter @gemmalouise_may . email [email protected]